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Compare HawkSoft vs Veruna: pricing, features, pros, cons, and which is right for your business.

HawkSoft vs Veruna

Updated October 2026 · Insurance Agency Management Systems software comparison

HawkSoft

HawkSoft

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Independently owned P&C AMS known for support and no-contract terms

★ 4.5 64 reviews
Veruna

Veruna

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Salesforce-native insurance AMS (now amplo) — modern platform, $250/user/mo plus Salesforce licensing

from $250.00/user/mo

At a Glance

Criteria HawkSoft Veruna
Overall Rating ★ 4.5
64 reviews
No data
Starting Price Contact vendor $250.00 /user/mo
Pricing Model Paid Paid
Free Trial No No
Deployment hybrid, mobile cloud, mobile
Best For Smb, Mid Market Smb, Mid Market

Strengths & Weaknesses

HawkSoft
Veruna
Pros
✓Month-to-month terms — no contracts, no early-termination fees, no data-extraction fees
✓Salesforce-native architecture — inherits Salesforce CRM, pipeline, and the AppExchange ecosystem in one platform
✓Support reputation is the category standard; agents recommend it to each other by name
✓Modern, highly configurable AMS versus click-heavy legacy systems, with real sales-to-service handoff
✓Independently owned since 1995 with zero outside investment — no PE flip-and-reprice risk
✓Published price on the Salesforce AppExchange ($250/user/month) — rare transparency in the AMS category
✓Built by a working agent; practical P&C personal- and commercial-lines feature set
✓Workflow automation, customizable dashboards, and "Insurance Agency Analytics" built on the Salesforce reporting layer
✓Broad functionality in one system: downloads, rater, certificates, e-sign, accounting, apps
✓Established vendor (founded 2015, $16M+ raised); fits agencies, carriers, and MGAs already on Salesforce
Cons
✗No public pricing — quote-based; third-party estimates put per-user cost around ~$94/user/mo plus setup
✗Requires an underlying Salesforce Platform Cloud license priced separately — a second platform to pay for, administer, and learn
✗Traditional core is locally installed rather than purely browser-native cloud — confirm current hosting
✗At $250/user/month before Salesforce licensing, well above published-price small-agency systems like NowCerts
✗P&C-focused; not a fit for life, health or benefits agencies
✗Key insurance integrations (comparative raters, IVANS/AL3 downloads, QuickBooks, e-signature) are not documented by name
✗Conversions are not automatically smooth — some agencies report rough transitions (e.g. cert holders imported as clients)
✗The September 2025 rebrand to amplo leaves the go-forward architecture undocumented — confirm whether it is still Salesforce-native
✗Recommendation/tenure figures (97%, 18 years) are vendor marketing claims, not independently verified
✗No free trial, and a third-party directory quotes a conflicting $115/month starting figure

Who uses insurance agency software — and what each person does with it

🧑‍💼 Agency principal / owner

Watches book of business, retention and commission by producer and by carrier on one dashboard — sees which lead sources and lines actually make money.

📈 Producer

Works new leads in the pipeline, fires off multi-carrier quotes from the comparative rater, and gets automated follow-up reminders so no quote goes cold.

🗂️ CSR / account manager

Services the book from the AMS — endorsements, COIs, certificates and renewals — with carrier downloads posting policy changes automatically, no re-keying.

👤 Insured / client

Accepts the proposal, e-signs the application, pays, and self-serves ID cards and certificates from a client portal — then gets an automatic renewal and review request.

The flow the software runs end to end: lead captured → comparative quote across carriers → proposal and e-signed application → bind and issue → policy download and servicing → renewal and cross-sell → automatic review request. Each stage hands off to the next without re-keying.

Who Should Choose Which?

Choose HawkSoft if…
  • Your team fits the smb or mid market profile
  • Your preferred deployment is hybrid or mobile
  • Month-to-month terms — no contracts, no early-termination fees, no data-extraction fees
Choose Veruna if…
  • Your team fits the smb or mid market profile
  • Your preferred deployment is cloud or mobile
  • Salesforce-native architecture — inherits Salesforce CRM, pipeline, and the AppExchange ecosystem in one platform

Our Verdict

HawkSoft
HawkSoft edges ahead with a higher overall rating (★ 4.5 vs ★ ) .

HawkSoft targets smb/mid_market businesses with paid pricing . Its strongest selling points include month-to-month terms — no contracts, no early-termination fees, no data-extraction fees and support reputation is the category standard; agents recommend it to each other by name.

Veruna targets smb/mid_market businesses with paid pricing starting at $250.00/user/mo. Its key advantages include salesforce-native architecture — inherits salesforce crm, pipeline, and the appexchange ecosystem in one platform and modern, highly configurable ams versus click-heavy legacy systems, with real sales-to-service handoff.

Both tools are reviewed independently — see the full reviews below to dig into integrations, implementation timelines, and user sentiment.

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