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A secure self-service website or app where policyholders can view coverage, request certificates, make payments and access documents.

Client / Insured Portal

A secure self-service website or app where policyholders can view coverage, request certificates, make payments and access documents.

A client portal (or insured portal) is a secure, self-service interface an agency gives its clients to handle routine tasks without calling the office. It is a growing expectation as buyers compare agency service to direct-writer apps.

Common capabilities include:

  • Viewing policies and ID cards, and downloading documents,
  • Requesting certificates of insurance,
  • Making payments and viewing billing, and
  • Reporting or checking claims.

Portals reduce inbound service calls, improve responsiveness and can strengthen retention. Examples tied to the major systems include Applied CSR24; standalone portal and client-experience tools also exist. Because it exposes policy data online, portal security and its connection to the underlying agency management system are important considerations.

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