Producer

A producer is a licensed individual whose job is to generate new business — quoting prospects, writing policies and growing the agency\'s book. "Producer" emphasizes the sales role, as opposed to service staff.

Producers are typically paid on commission tied to the premium they write and often the renewals they retain.

• New vs. renewal splits vary by agency and can differ from what the carrier pays.
• Book ownership — whether accounts belong to the producer or the agency — is defined by contract and matters greatly when a producer departs.

Producers are supported by CSRs and account managers who handle day-to-day servicing, and agency management systems track production by producer for compensation and performance reporting.