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Compare Applied Epic vs NowCerts: pricing, features, pros, cons, and which is right for your business.

Applied Epic vs NowCerts

Updated October 2026 · Insurance Agency Management Systems software comparison

Applied Epic

Applied Epic

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Enterprise P&C + benefits agency management system from Applied Systems

★ 4.2 142 reviews
NowCerts

NowCerts

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Cloud P&C agency management system with published pricing from $99/mo

★ 4.8 150 reviews Free trial from $99.00/month (1 user)

At a Glance

Criteria Applied Epic NowCerts
Overall Rating ★ 4.2
142 reviews
★ 4.8
150 reviews
Starting Price Contact vendor $99.00 /month (1 user)
Pricing Model Quote Only Paid
Free Trial No ✓ Yes
Deployment cloud, mobile cloud
Best For Mid Market, Enterprise Freelancer, Smb, Mid Market

Strengths & Weaknesses

Applied Epic
NowCerts
Pros
✓Handles P&C and employee benefits in one system of record — rare in the AMS category
✓Publishes clear pricing from $99/month — rare in the AMS category
✓Insurance-specific integrated accounting plus digital payments (Applied Pay)
✓Real AMS depth for the price: ACORD forms, downloads, commissions, CRM and client portal in one plan
✓Enterprise plumbing: branch/group hierarchies and granular permissions for multi-location agencies
✓Free trial and self-serve onboarding lower the barrier to switching
✓Deep insurer connectivity through Ivans for submissions, servicing and downloads
✓Modern cloud app with open APIs and an active release cadence
✓Support and Applied University onboarding are widely praised; reporting rated better than rivals
✓Scales from a single user to 50+ without changing platforms
Cons
✗Premium-priced — agencies frequently say they can't afford it; the bill is "almost as much as my rent"
✗Carrier downloads (IVANS) are a paid add-on on lower tiers, not bundled
✗Paid, pay-to-play API model means extra cost to connect third-party tools
✗Two-way texting requires a paid Twilio integration on top
✗Browser version is criticized as click-heavy and unintuitive by long-time users
✗Annual billing is charged as 13 months, not 12
✗Migration on or off Epic is a significant, paid project with large conversion fees reported
✗The 2024 "Momentum" rebrand hasn't fully landed — naming is confusing
✗Overkill and hard to justify for solo agents and small shops
✗P&C-focused; not the right tool for life & health / benefits agencies

Who uses insurance agency software — and what each person does with it

🧑‍💼 Agency principal / owner

Watches book of business, retention and commission by producer and by carrier on one dashboard — sees which lead sources and lines actually make money.

📈 Producer

Works new leads in the pipeline, fires off multi-carrier quotes from the comparative rater, and gets automated follow-up reminders so no quote goes cold.

🗂️ CSR / account manager

Services the book from the AMS — endorsements, COIs, certificates and renewals — with carrier downloads posting policy changes automatically, no re-keying.

👤 Insured / client

Accepts the proposal, e-signs the application, pays, and self-serves ID cards and certificates from a client portal — then gets an automatic renewal and review request.

The flow the software runs end to end: lead captured → comparative quote across carriers → proposal and e-signed application → bind and issue → policy download and servicing → renewal and cross-sell → automatic review request. Each stage hands off to the next without re-keying.

Who Should Choose Which?

Choose Applied Epic if…
  • Your team fits the mid market or enterprise profile
  • Your preferred deployment is cloud or mobile
  • Handles P&C and employee benefits in one system of record — rare in the AMS category
Choose NowCerts if…
  • Your team fits the freelancer or smb or mid market profile
  • You want to try before you buy — free trial available
  • You prioritise peer-verified quality — higher rating (4.8 vs 4.2)
  • Your preferred deployment is cloud
  • Publishes clear pricing from $99/month — rare in the AMS category

Our Verdict

NowCerts
NowCerts edges ahead with a higher overall rating (★ 4.8 vs ★ 4.2) and stronger review volume (150 vs 142 verified reviews) .

Applied Epic targets mid_market/enterprise businesses with quote only pricing . Its strongest selling points include handles p&c and employee benefits in one system of record — rare in the ams category and insurance-specific integrated accounting plus digital payments (applied pay).

NowCerts targets freelancer/smb/mid_market businesses with paid pricing starting at $99.00/month (1 user). Its key advantages include publishes clear pricing from $99/month — rare in the ams category and real ams depth for the price: acord forms, downloads, commissions, crm and client portal in one plan.

Both tools are reviewed independently — see the full reviews below to dig into integrations, implementation timelines, and user sentiment.

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