Compare NowCerts vs Veruna: pricing, features, pros, cons, and which is right for your business.
NowCerts vs Veruna
Updated October 2026 · Insurance Agency Management Systems software comparison
At a Glance
| Criteria | NowCerts | Veruna |
|---|---|---|
| Overall Rating |
★ 4.8
150 reviews |
No data |
| Starting Price | $99.00 /month (1 user) | $250.00 /user/mo |
| Pricing Model | Paid | Paid |
| Free Trial | ✓ Yes | No |
| Deployment | cloud | cloud, mobile |
| Best For | Freelancer, Smb, Mid Market | Smb, Mid Market |
Strengths & Weaknesses
Who uses insurance agency software — and what each person does with it
Watches book of business, retention and commission by producer and by carrier on one dashboard — sees which lead sources and lines actually make money.
Works new leads in the pipeline, fires off multi-carrier quotes from the comparative rater, and gets automated follow-up reminders so no quote goes cold.
Services the book from the AMS — endorsements, COIs, certificates and renewals — with carrier downloads posting policy changes automatically, no re-keying.
Accepts the proposal, e-signs the application, pays, and self-serves ID cards and certificates from a client portal — then gets an automatic renewal and review request.
The flow the software runs end to end: lead captured → comparative quote across carriers → proposal and e-signed application → bind and issue → policy download and servicing → renewal and cross-sell → automatic review request. Each stage hands off to the next without re-keying.
Who Should Choose Which?
- Your team fits the freelancer or smb or mid market profile
- You want to try before you buy — free trial available
- Budget matters — NowCerts starts $151 cheaper per month
- Your preferred deployment is cloud
- Publishes clear pricing from $99/month — rare in the AMS category
- Your team fits the smb or mid market profile
- Your preferred deployment is cloud or mobile
- Salesforce-native architecture — inherits Salesforce CRM, pipeline, and the AppExchange ecosystem in one platform
Our Verdict
NowCerts targets freelancer/smb/mid_market businesses with paid pricing starting at $99.00/month (1 user). Its strongest selling points include publishes clear pricing from $99/month — rare in the ams category and real ams depth for the price: acord forms, downloads, commissions, crm and client portal in one plan.
Veruna targets smb/mid_market businesses with paid pricing starting at $250.00/user/mo. Its key advantages include salesforce-native architecture — inherits salesforce crm, pipeline, and the appexchange ecosystem in one platform and modern, highly configurable ams versus click-heavy legacy systems, with real sales-to-service handoff.
Both tools are reviewed independently — see the full reviews below to dig into integrations, implementation timelines, and user sentiment.
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