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Compare AgencyZoom vs Levitate: pricing, features, pros, cons, and which is right for your business.

AgencyZoom vs Levitate

Updated October 2026 · Insurance CRM software comparison

AgencyZoom

AgencyZoom

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Insurance sales & service CRM from Vertafore, from $149/mo

★ 4.6 14 reviews Free trial from $149.00/month
Levitate

Levitate

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AI relationship-marketing layer — email, text, reviews and outreach that runs alongside your AMS

At a Glance

Criteria AgencyZoom Levitate
Overall Rating ★ 4.6
14 reviews
No data
Starting Price $149.00 /month Contact vendor
Pricing Model Paid Quote Only
Free Trial ✓ Yes No
Deployment cloud, mobile cloud, mobile
Best For Smb, Mid Market Freelancer, Smb, Mid Market

Strengths & Weaknesses

AgencyZoom
Levitate
Pros
✓Publishes clear pricing from $149/month with a 14-day free trial
✓Sends personal email and two-way text from the agent's own inbox and a dedicated number — outreach that clients actually answer
✓Purpose-built sales pipeline, drip automation and renewal workflows for insurance
✓Insurance-specific content library plus an AI assistant ("Lev") that writes, rewrites, and translates into 10 languages
✓Every tier includes up to 7 users, so it is economical for a small-to-mid team
✓Built-in review generation with Google Business Profile integration and AI-suggested responses
✓Deep integration ecosystem: AMS360/QQ Catalyst/NowCerts two-way, plus raters, dialers and lead sources
✓Two-way AMS integrations with AMS360 and HawkSoft (plus one-way EZLynx) so it layers onto your existing system
✓Dedicated captive-agent plans (Allstate, Farmers, Nationwide, State Farm)
✓Established, well-funded vendor (in market since 2017, ~$71M raised) with a dedicated success specialist on every tier
✓Native iPhone and Android apps for producers in the field
—
Cons
✗Not an AMS — no ACORD forms or carrier downloads; it runs on top of your management system
✗Not an AMS or a full CRM — it will not manage policies, run ACORD forms, take downloads, or reconcile commissions
✗A second tool and a second bill on top of your existing AMS
✗Quote-only and billed annually — no public price to compare, and you commit for a year
✗Two-way texting (Twilio) and calling (dialers) are paid add-ons on top of the plan
✗The EZLynx integration is one-way and report-based (daily scheduled pull, primary contacts only), not a live two-way sync
✗HawkSoft sync is largely one-way (into AgencyZoom), not a full two-way exchange
✗It is an added layer on top of your existing AMS spend, not a way to consolidate or cut software cost
✗Additional seats beyond the included 7 are priced by sales, not published
✗The "60%+ open rate" figure is a vendor claim, not an independently verified benchmark

Who uses insurance agency software — and what each person does with it

🧑‍💼 Agency principal / owner

Watches book of business, retention and commission by producer and by carrier on one dashboard — sees which lead sources and lines actually make money.

📈 Producer

Works new leads in the pipeline, fires off multi-carrier quotes from the comparative rater, and gets automated follow-up reminders so no quote goes cold.

🗂️ CSR / account manager

Services the book from the AMS — endorsements, COIs, certificates and renewals — with carrier downloads posting policy changes automatically, no re-keying.

👤 Insured / client

Accepts the proposal, e-signs the application, pays, and self-serves ID cards and certificates from a client portal — then gets an automatic renewal and review request.

The flow the software runs end to end: lead captured → comparative quote across carriers → proposal and e-signed application → bind and issue → policy download and servicing → renewal and cross-sell → automatic review request. Each stage hands off to the next without re-keying.

Who Should Choose Which?

Choose AgencyZoom if…
  • Your team fits the smb or mid market profile
  • You want to try before you buy — free trial available
  • Your preferred deployment is cloud or mobile
  • Publishes clear pricing from $149/month with a 14-day free trial
Choose Levitate if…
  • Your team fits the freelancer or smb or mid market profile
  • Your preferred deployment is cloud or mobile
  • Sends personal email and two-way text from the agent's own inbox and a dedicated number — outreach that clients actually answer

Our Verdict

AgencyZoom
AgencyZoom edges ahead with a higher overall rating (★ 4.6 vs ★ ) .

AgencyZoom targets smb/mid_market businesses with paid pricing starting at $149.00/month. Its strongest selling points include publishes clear pricing from $149/month with a 14-day free trial and purpose-built sales pipeline, drip automation and renewal workflows for insurance.

Levitate targets freelancer/smb/mid_market businesses with quote only pricing . Its key advantages include sends personal email and two-way text from the agent's own inbox and a dedicated number — outreach that clients actually answer and insurance-specific content library plus an ai assistant ("lev") that writes, rewrites, and translates into 10 languages.

Both tools are reviewed independently — see the full reviews below to dig into integrations, implementation timelines, and user sentiment.

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